SEO or Search Engine Optimization is the act of making a website search engine optimized. When a website becomes search optimized, it will begin to receive lots of organic traffic which may result in potential sales and the increase in profit of the website owner. There are many principles and techniques involved in SEO to make it more effective. Of course, one of the most effective ways in making SEO effective is link building. Basically, this technique is placing as many backlinks on other websites, particularly authority or high ranking websites, which links back to your website.
Link building is an important part of making your website rank on search engines. This is because when web crawlers of search engines frequently view the links going to your website, they categorize it as important and thus get listed in search results of the particular keyword that you are targeting. The more important links that you have from high ranking websites the better your score is in search engine search results. If you hire a fairly good SEO company, there is a fair chance that you may even get page one on search results, provided that you are not competing against highly competitive websites where big websites with big budgets are competing against.
If you hire an SEO Company to make your website search optimized, aside from doing the tricks of the trade that they do in making your website rank, one of the things they will do is link building. The importance of link building in SEO can never be underestimated as this is definitely a crucial element in building up your website’s ranking on search engine page results.
Due to the importance of link building, there are those who own multiple websites that dedicate several of their websites particularly to link building. Such websites have come to be known as link farms. These days, if Google deems the website is a link farm, it may exclude the backlinks found on it from its web crawlers.
Keep in mind that the website that provides the link going back to your website is also very important. A single link from an authority website going back into your website is more important than a hundred links from insignificant websites that are not even ranked on Google. If you want to use link building as an SEO tool for your website, make sure to have most of your links from websites with better ranking than yours.